The Kooples, IMKI to launch AI-powered capsule collection

By

Jennifer Braun

Published
Dec 21, 2023

French fashion brand The Kooples and AI developer IMKI are set to unveil an exclusive AI-powered capsule collection at the Consumer Electronics Show (CES) in Las Vegas, in January.

The capsule collection has been crafted by an Augmented Creative AI named 'The Kooples', which seamlessly integrates with the brand's art direction. The AI-driven process ensures that every piece embodies The Kooples' signature aesthetic, encapsulating the essence of the brand's DNA and heritage.

As a result, the capsule collection will feature iconic pieces reimagined from The Kooples’ such as their perfecto jackets, dresses, jeans, and bags. 

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“Whether in Leisure or Culture, Artificial Intelligence can explore all sectors where drawing is at the heart of the creative process. IMKI opens a whole new world of possibilities for many companies wishing to push back the boundaries of creative content,” said Frédéric Rose, CEO & founder, IMKI. 

IMKI's Augmented Creative AI is a tailor-made tool designed to empower brand heritage and design. The technology accelerates the creative process, allowing brands to multiply their creative capacities while simultaneously reducing production costs. By safeguarding brand DNA, IMKI's AI enables designers to build on their heritage. 

“AI is a tremendous opportunity for the studio. It multiplies creativity and offers ideas on hundreds of different themes, which allows the studio to concentrate on the final additions and fittings of the products. It's a real time-saver and a wealth of ideas,” said Anne Laure Couplet, CEO, The Kooples.