Yellow Rose by Kendra Scott and Wrangler unveil exclusive collection

By

Jennifer Braun

Published
Jan 18, 2024

Yellow Rose by Kendra Scott is teaming up with global denim giant Wrangler to launch a limited-edition collection, marking the first time the Yellow Rose brand ventures into both jewelry and apparel.

Inspired by ranch culture and the natural environment of the Southwest, the collection pays homage to Kendra Scott's Texas roots and Wrangler's rich Western wear heritage.

In particular, the collection includes necklaces, earrings, and a signature bracelet and ring. Additionally, a thirteen-piece assortment of shirts, jackets, denim, and more allows for mixing and matching, creating head-to-toe rodeo-ready looks with a classic cowgirl aesthetic.

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The product assortment features standout pieces such as the Elisa Multi Strand Necklace, set vertically with inlaid details, and the 70's Fitted Blazer and Trucker Jacket, boasting jeweled hardware and bold colors. Completing the collection is the Bolo Necklace blending the instantly recognizable Wrangler W with Kendra Scott's signature oval shape, and the Puff Sleeve Rodeo Shirt accented with buttons in Kendra Scott's signature Davie frame.

"My heart feels most at home on the ranch and there's nothing that suits ranch life better than Wrangler," said brand founder, executive chairwoman and chief creative officer Kendra Scott. 

"I'm so happy to be bringing the iconic look and feel of Wrangler to Yellow Rose by Kendra Scott in a collaboration that helps celebrate the spirit of the American West.”

To add a charitable element to the collaboration, Kendra Scott will donate 20% of every purchase price of the Wrangler x Yellow Rose by Kendra Scott Elaina Corded Bracelet to the Kendra Scott Foundation. This donation will be directed to the National FFA Organization, supporting scholarships and bright futures for young people living the Western lifestyle. Wrangler is also making a separate $10,000 donation to the National FFA in connection with the collaboration.

The limited-edition collaboration jewelry will be available online at kendrascott.com and in all Kendra Scott stores. The apparel line will be available at kendrascott.com, Kendra Scott stores at the Fort Worth, San Antonio, Houston, and Austin rodeos, as well as select stores where Yellow Rose by Kendra Scott is sold. Wrangler will also carry the collection on wrangler.com and at its flagship stores in the Fort Worth Stockyards and Greensboro, NC.