Tommy Hilfiger and Clot launch Lunar New Year collection

By

Jennifer Braun

Published
Jan 9, 2024

Tommy Hilfiger is teaming up with Chinese streetwear brand Clot to launch a Lunar New Year collection and campaign, commemorating the Year of the Dragon.

Dubbed 'Tommy X Clot', the 23-piece collection, first introduced at Shanghai Fashion Week in October, takes iconic pieces from the Tommy Hilfiger archives and remixes them with the vibrancy of Chinese youth culture to offer an expression of East-meets-West, symbolizing strength, luck, and success associated with the dragon.

Highlights include a reversible bomber, a tracksuit in red, and a rugby shirt updated with both classic and nylon stripes. The collection introduces unique design elements, such as a crew neck emblazoned with a dragon print symbolizing fearlessness and strength.

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The campaign accompanying the collection reflects a sense of community, belonging, and optimism felt during Lunar New Year celebrations globally. Focused on a group of friends making a new home abroad, it follows their chosen family as they create new traditions in New York, their adopted city.

"This is a collection for those celebrating the Year of the Dragon all around the globe. A colorful and lively tribute to the creative spirit that’s sparked when different cultures come together and push each other forward,” said Tommy Hilfiger. 

The collection also forms part of the festivities celebrating Clot's 20th anniversary.

"When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep. I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design,” added Clot founder Edison Chen, who established the brand in 2003. 

The line is now available in China on Tmall, and is set to launch globally on January 11t, at select Tommy Hilfiger stores and wholesalers, select Juice retail locations, juicestore.com, and tommy.com.