The new Fontainebleau Las Vegas casino and resort unveils fashion and luxury retail offering

By

Chenu Alexis

Published
Jan 1, 2024

After a wait of 23 years and a few ups and downs, the Fontainebleau luxury resort in Las Vegas finally opened its doors in mid-December. Owned by Fontainebleau Development, the spectacular $3.3 billion complex has just unveiled its retail offering.

Between the 3,644 luxury hotel rooms and suites, 550,000 square feet of customizable meeting and convention space, 150,000 square feet of gaming space, a collection of world-class restaurants including Mother Wolf from chef Evan Funke or Papi Steak from chef David Grutman, six swimming pools and a 44-cabin spa, the resort is keen to attract luxury brands.
 
“Our approach to retail is centered around ‘unexpected gems’, curating luxury brands and products that are not commonly found on the Strip,” said Fontainebleau Development vice president of corporate retail, Brooke Soffer.

Ads

“Just as we have done for decades, we have sought out brand partners beyond the traditional, emphasizing uniqueness and the ability to develop a connection with our guests. This way, every interaction between guests and our retail partners becomes part of their Fontainebleau Las Vegas memories. They’re able to look at every piece as a beloved keepsake from their time with us.” 
 
To start with, eight distinct concepts integrated over 90,000 square feet spread over two levels, present notable brands such as Chrome Hearts whose product selection has been designed specifically for Fontainebleau Las Vegas customers. Several Italian brands are also part of the concept, with luxury footwear brand Giuseppe Zanotti occupying a 1,800-square-foot space on the Bleau Galerie level, and also Missoni with a 1,800-square-foot space located at the same level. 

On the same luxury segment, the resort is also home to Ora, a multi-brand accessories store offering a varied selection of designer jewelry, handbags, perfumes and a selection of luxury sunglasses from Kering brands such as Gucci, Bottega Veneta and Saint Laurent.
 
Taking its name from Morris Lapidus, the architect behind Fontainebleau Miami Beach, Morris & Co. is another high-end shop offering designer jewelry, accessories, luxurious gifts & accessories, branded merchandise and more. The 2,400-square-foot store is also located on the Bleau Galerie level of the resort, adjacent to the fitness center.  
 
Other new openings include Lapis Spa & Wellness, a 1,300-square-foot destination at Fontainebleau Miami Beach; Cocoa Dolce, specializing in premium chocolate; and FB Express, offering to-go drinks, snacks, sundries and other items such as unique gifts and Fontainebleau Las Vegas branded merchandise.

Located at 2777 S. Las Vegas Boulevard, adjacent to the Las Vegas Convention Center expansion, Fontainebleau Las Vegas is created by Fontainebleau Development in partnership with Koch Real Estate Investments. 

Fontainebleau Development, founded by Jeffrey Soffer and led by his partner Brett Mufson, is one of the country’s premier real estate development and hospitality groups, with a diverse portfolio that includes Big Easy Casino, Fontainebleau Miami Beach, JW Marriott Turnberry Resort & Spa, Hilton Downtown Nashville, and numerous residential landmarks such as Turnberry Ocean Club, Turnberry Ocean Colony, Porto Vita, the Tresor and Sorrento towers at Fontainebleau Miami Beach. 
 
Soffer acquired the Fontainebleau in 2000 and revealed his plans to open it in 2005, before work was halted for the first time in 2008. Billionaire Carl Icahn took possession of the building in 2010, then sold it in 2017 to investment companies Witkoff and New Valley, before project was halted again due to the pandemic. Soffer and his team regained possession of the building in 2021 alongside partners Koch Real Estate Investments.