By
Reuters API
Reuters API
Published
Jan 19, 2024
Jan 19, 2024
Safilo and Levi Strauss extend licensing deal until end-2029
By
Reuters API
Reuters API
Published
Jan 19, 2024
Jan 19, 2024
Italian glasses maker Safilo and U.S. denim clothing maker Levi Strauss & Co have extended a licensing deal for Levi's-branded eyewear until the end of 2029, the two companies said on Thursday.
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Levi's glasses "will continue to be distributed globally, leveraging (their) strong brand awareness and widespread point of sales in Europe, North America and Asia," according to a joint statement.
Milan-listed Safilo announced this month two other extended licensing deals for eyewear, with German fashion house Hugo Boss, and with Italian fashion brand Moschino's parent company Aeffe.
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