Levi's unveils holiday campaign, gift guide with Emma Chamberlain

By

Jennifer Braun

Published
Nov 5, 2023

Levi's has teamed up with style expert Emma Chamberlain to introduce the 'It's Giving Season' campaign, accompanied by the creation of 'Emma’s Edit: The Gift Guide'.

The It's Giving Season campaign showcases Chamberlain’s new favorite fashion statement, the Ribcage Bells – a fusion of Levi's highest high rise and vintage wide leg style. They are offered in a range of colors and washes, including classic black, jewel-tones, and even corduroy. 

The campaign, where Chamberlain contributed as creative director, also introduces two cozy additions to the holiday wardrobe, the Rae Sweater and Betty Cardigan. The Rae Sweater, is textured and oversized for a polished and comfortable finish, while the Betty Cardigan provides a stylish and equally comfortable layer during the holiday season. 

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In addition to the campaign, Emma and Levi’s have joined forces to create Emma’s Edit: The Gift Guide. The guide features handpicked classics and head-to-toe looks, all personally approved by Chamberlain.

“After the incredible experience launching our cherished collaborative collection, I’m so excited to be a part of Levi’s It’s Giving Season campaign,” said Chamberlain. 

“I adore the nostalgic ‘70s flare of the new Ribcage Bells, and paired with the Rae Sweater and Betty Cardigan, everything is so cute, comfortable and cozy. There are so many perfect styles for the holiday season. I also had way too much fun curating my gift guide with all my favorite Levi’s pieces in one spot so you can find timeless pieces for the people you love (or yourself... obviously).”