Inditex's Bershka aims to cut returns in AI link-up with 3DLook

By

Sandra Halliday

Published
Nov 29, 2023

More and more brands are incorporating AI into their operations in one way or another and the latest is Inditex’s youth-focused Bershka label, which has partnered with AI-powered mobile body scanning and virtual try-on solutions specialist 3DLook.

The link-up “aims to reduce return rates for the brand, boost conversions and sales by eliminating the sizing guesswork online shoppers face, and simultaneously provide interactive shopping experiences to young tech-savvy consumers”.

During the collab, Bershka will “leverage 3DLook's cutting-edge virtual fitting room YourFit, to provide highly accurate size and fit recommendations, as well as an engaging virtual try-on experience, directly on [its] website,” we’re told. 

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It means shoppers can now choose an item and click on a ‘See how it fits me’ widget via the AI-powered tech. They’re then “voice-guided in real-time through a quick and easy camera-based flow. Using a front and side photo of the customer, the solution’s precise 3D mapping technology and size recommendation engine then offer instant feedback on what size would fit best and provide a highly accurate and photorealistic virtual try-on experience”.

In a statement from Bershka’s e-commerce department, the brand said the “very best customer journey available… requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today”.

And Whitney Cathcart, 3DLook’s co-founder and Chief Commercial Officer, said the firm’s virtual fitting room technology “has the power to revolutionise the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns and appeal to a younger camera-driven digital generation”.