Express recruits Ethan Grunkemeyer for collegiate athlete style ambassador program

By

Jennifer Braun

Published
Dec 25, 2023

Fashion apparel retailer Express has named Ohio-based student athlete Ethan Grunkemeyer, as the latest addition to its collegiate athlete style ambassador program. 

Grunkemeyer is celebrated as one of the top 10 college football quarterback recruits. Most recently, he officially joined the Nittany Lions, at Penn State University, securing his first-ever Name, Image, and Likeness (NIL) deal.

As part of the partnership, Express styled Grunkemeyer for his inaugural press event. He will also be featured in a social-first campaign, to be displayed across Express-owned channels and Grunkemeyer's personal platforms on Instagram and TikTok. 

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Through this campaign, the rising star aims to define his personal style as an athlete and spotlight the transformative power of building confidence at every stage of life, in tandem with the Express brand. He is the brand’s youngest athlete partner to date.

“I am excited to start this new chapter in my life and am thrilled to be working with Express,” said Grunkemeyer. “As a Columbus native, I grew up wearing and loving Express. It is an honor to partner with the brand and follow in the footsteps of other noteworthy college athletes who have come before me in the program.”

Sara Tervo, executive vice president and chief marketing officer at Express added, "We are thrilled to welcome Ethan Grunkemeyer into the Express Styling Community, expanding on our successful collegiate athlete style ambassador program with a local, talented athlete beginning his college football career.”