Cosmoprof North America clocks 20% increase in attendance

Cosmoprof North America announced on Tuesday an "exceptional" 20th anniversary edition at the Las Vegas Convention Center from July 11–13, registering 20% growth in show attendance over last year.

The beauty tradeshow said it welcomed thousands of retailers, distributors, investors and media, and more than 1,100 exhibiting beauty brands, attracting visitors and exhibitors from 108 countries to the three-day event.

The 20th edition had an unprecedented number of U.S. and international retailers, buyers, distributors and brands such as Walmart, Nordstrom, Costco, Neiman Marcus, Macy's, Target, The Detox Market, Belk, Thirteen Lune, Sally Beauty, Unilever, Estée Companies, E.L.F. Beauty, Too Faced, Revlon and L'Oréal

The show focused on many different beauty product categories, such as Hair Care, Skin Care, Makeup and Nails, and also spotlighted the Country Pavilions, an exclusive, continuing program that introduces emerging global beauty brands to the U.S. market.

Other curated areas were Discover Beauty, Discover Beauty Spotlights, Discover Black-Owned Beauty, Discover Green, and The Beauty Vanities.

"Our participation at Cosmoprof North America, Las Vegas was a success for 10 South African companies, generating excitement and interest," said Mariette Van Rooyen, Export Council Manager for Cosmetic Export Council of South Africa (CECOSA).

"This provided fruitful discussions, potential collaborations, and increased brand visibility, strengthening our presence in the US market. We are excited to leverage the momentum gained from this exhibition and look forward to our participation at the Miami Edition of Cosmoprof North America, scheduled for January 2024."

Cosmoprof North America will return to the Mandalay Bay Convention Center, July 23–25, 2024. Meanwhile, Cosmoprof North America Miami will make its debut in Miami, Florida January 23–25, 2024.

Cosmoprof North America clocks 20% increase in attendance

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