Calvin Klein unveils Spring 2024 campaign starring Jeremy Allen White

By

Jennifer Braun

Published
Jan 9, 2024

Calvin Klein has unveiled its Spring 2024 campaign, featuring the actor Jeremy Allen White in his debut for the brand. 

A proud native New Yorker, White is captured in his hometown by the lens of photographer Mert Alas. The stills and videos showcase his profound connection to the city, amplifying his empowered energy while sporting Calvin Klein's most iconic styles. 

The Spring 2024 men’s underwear collection takes center stage, breathing new life into classic designs with updated logo treatments and materials that prioritize style and everyday comfort.

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In particular, the campaign introduces new styles, including Intense Power, Micro Stretch, and Micro Mesh, alongside the essential Modern Cotton and Cotton Stretch underwear. Across the Spring 2024 collection, Calvin Klein maintains its minimalist essentials, presenting them with modern innovation and sensuality. 

Content featuring White will be prominently featured across the brand’s social channels throughout January and will make appearances on high-impact out-of-home placements globally.

The American actor is well-known for his roles as Phillip 'Lip' Gallagher in the comedy-drama series 'Shameless' and most recently, as chef Carmen 'Carmy' Berzatto in the comedy-drama series 'The Bear'.

The collection is now available on calvinklein.com.