Jan 18, 2024
Alo Yoga taps Blackpink's Jisoo for new campaign
Jan 18, 2024
U.S. activewear brand Alo Yoga has tapped Blackpink's Jisoo to front its latest campaign for spring 2024.
Launched on Wednesday, the K-pop star features in Alo Yoga's newest campaign, wearing a range of items, such as the Airlift Energy Shorts, Aspire Tank, Accolade Sweatpants and Accolade Crew Neck Pullover, in the brand’s new spring colorways for 2024.
A celebrity and style icon in her own right, Jisoo forms one part of the four-member Korean girl group Blackpink, alongside Jennie, Rosé, and Lisa.
In addition to Alo Yoga, Jisoo is a brand ambassador for French fashion house Dior and high-end jewellery brand Cartier, as well as being the face for Dyson, starring in a campaign with a special-edition Dyson Airwrap.
“This partnership with Alo felt like the perfect match because my health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates” said Jisoo, in a press release.
Since its inception in 2007, Alo Yoga has garnered global attention for its design and franchised fabrics across its range of activewear.
In 2020, the California-based activewear brand expanded beyond apparel into skincare with the debut of 'The Alo Glow System'.
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