Coastal Quietude - Spring/Summer 2025 (Livetrend)

COASTAL QUIETUDE. This SS25 macrotrend is seeking to escape the turbulence of reality and establish balance again. As an antidote to our hustle culture, this trend purposely slows-down and reconnects to time as a reward and reframes idleness as a virtue.

In this peaceful aesthete, an honest consumer is seeking to reconnect to life and therefore reaches for reassurance and harmony. This graceful coastal story combines precious natural artistry and thoughtful modernity for a more sensitive and conscious interpretation of the quiet luxury trend.

SS25 Coastal Quietude is a harmonious blend of serene design elements that evoke a tranquil seaside ambiance. Crafted with softly striped linen in a palette of soothing neutral shades, the look embodies a sense of understated elegance. Bucolic minimalism takes center stage, accentuated by carefully placed embroideries that provide a delicate contrast, adding a touch of refined artistry to each piece.

The key design elements also feature sculptural and intricate macrame details, showcasing the craftsmanship and attention to detail that define the collection. These elements not only contribute to the visual appeal but also introduce a tactile dimension, inviting a sense of touch and engagement. Trailing fringes, thoughtfully incorporated across all categories, impart a subtle movement and playful charm, completing the overall aesthetic with a touch of bohemian sophistication.

The Quest. SS25 is looking for the light at the end of tunnel and is embarking on a quest towards a more regenerative, more connected and more purposeful tomorrow. This quest‘s balanced approach of empiricism and mysticism is running through all of the sea- son‘s macrotrends. For SS25, the harmony of head and heart speaks of innovation and tradition equally and takes us into an equitable future.

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